Beauty Industry

Attitude Expands Oceanly Makeup Collection

Attitude launches 28 new products in its Oceanly makeup line.

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By: Rachel Klemovitch

Assistant Editor

Attitude expands its skin care brand Oceanly collection introducing 28 makeup products. Products released include foundations, concealers, tinted oils, bronzers, highlighters, blushes and lip gloss serums. 

Every product is packaged in a plastic free, biodegradable, innovative push-up stick package made from FSC certified cardboard sourced from eco-managed forests. 
 
In its makeup formulas, Attitude uses phytoglycogen to help improve appearance and heath of the skin by providing long-lasting hydration. It is a 100% plant- derived ingredient. Phytoglycogen preserves marine ecosystems by eliminating the need to extract glycogen from shellfish. 
 
CEO JF Bernier said: “With the launch of our Oceanly collection, which began with skincare, we were able to grow and advance the beauty industry to game-changing levels. An expansion into makeup was a natural next step. For over 10 years, Attitude has been tirelessly focused on developing clean and performance-driven beauty product lines in innovative, low-waste packaging.” 
 
Attitude sells online on its website and on Amazon.

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